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Recommendations made for TransFair USA and Avon's mark.
June 17, 2011
By: TOM BRANNA
Editor
The National Advertising Division of the Council of Better Business Bureaus has recommended that TransFair USA, which licenses use of “fair trade” seals, modify the authorized language that accompanies seals provided for personal-care products to make clear that such products may contain only 2-5% fair-trade certified ingredients. The organization has agreed to do so, according to NAD. Separately, NAD has recommended that Avon Products, Inc., which advertises the “mark.” body product l...
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